TYPOGRAPHY IS ABOUT THE FONTS YOU CHOOSE. IT CAN FEEL BOLD, ELEGANT, PLAYFUL, SOPHISTICATED, OR MODERN, SHAPING HOW PEOPLE PERCEIVE YOUR BRAND MESSAGE BEFORE THEY EVEN READ THE WORDS. CONSISTENT AND INTENTIONAL TYPOGRAPHY NOT ONLY CREATES VISUAL HARMONY ACROSS YOUR BRAND MATERIALS BUT ALSO STRENGTHENS RECOGNITION AND PROFESSIONALISM. JUST LIKE COLOR AND LOGO DESIGN, TYPOGRAPHY IS A POWERFUL TOOL FOR SHAPING EMOTIONS YOU WANT TO CONVEY AND BUILDING A CONNECTION WITH YOUR AUDIENCE.