COLOR IS ONE OF THE FIRST ELEMENTS OF BRAND DESIGN THAT PEOPLE NOTICE AND EMOTIONALLY REACT TO. THE PERFECT COLOR PALETTE CAN EXPRESS YOUR BRAND’S PERSONALITY, EVOKE SPECIFIC FEELINGS, AND INFLUENCE HOW PEOPLE PERCEIVE AND CONNECT WITH YOU. COLORS CARRY MEANING. THEY CAN COMMUNICATE ENERGY, TRUST, JOY, LUXURY, PROFESSIONALISM, AND MORE WITHOUT SAYING A WORD. A CAREFULLY CURATED COLOR SYSTEM WILL MAKE YOUR BRAND MORE RECOGNIZABLE AND ENSURE CONSISTENCY.